To reward the Unravel Two commnunity, Electronic Arts gave them the opportuniy to win a unique piece of art as well as 5 Unravel Two codes.
To make the community win those gifts, the Instant-Win was the most adapted operation. This kind of operation allows a participant to instantly win at a specific time. 5 Instant-Wins had been configured for the campaign, which represented one winner per day.
To participate, tweeps had to RT and comment the announcement tweet with the hashtag of the operation.
[CONCOURS] Comme les Yarnys, trouvez le bon moment pour agir ! 🔵🔴
RT + COMMENTEZ ce tweet avec #UnravelTwo pour tenter de remporter cette oeuvre unique au monde ou l'un des 5 codes Unravel Two mis en jeu !
Vous découvrirez immédiatement si vous avez gagné ! pic.twitter.com/ums3BeiPYT
— EA France (@EAFrance) September 20, 2018
Each participant received an automatic answer instantly to his/her comment, telling him/her if he/she won or lost. To make sure that every participants had the same chances to win, one participant could only play once a day and could only win once during the operation.
The operation’s advantages
- Strong engagement from the community during the operation
- Virality of the operation thanks to the automatic answers sent instantly
- DM were automatically sent to the winners
- Almost 120,000 impression
- Over 76% of converted followers thanks to the “Mandatory Follow” feature
- Engaging campaign
Want to try?
Do you want to have more information about this operation? Do you have a specific need but did not found anything to match it in our proposed operations? Don’t hesitate to contact us and to test our chatbot on Twitter and Messenger to find the best operation that will meet all your expectations.