Category Archives: EN

Interact to Reveal: The Woop Gang collected over 4 000 retweets in 4 hours!

Interact to reveal

As you may already know, our new campaign mechanics, Interact to Reveal, is online. And the first to try it was the Woop Gang (@theWoopGang / 483 k followers), via Yuma Prod (http://www.yumaprod.com), who used it to promote their upcoming shows at the Grand Rex! Twitter type of campaign: Interact To Reveal, our new contest mechanics, of course!…

Twitter Treasure Hunt : How-To setup Tweet-To-Reveal or Rt-To-Reveal?

Twitter Treasure Hunt : How-To setup Tweet-To-Reveal or Rt-To-Reveal?

Dreaming about some Twitter treasure hunt ? Interact-To-Reveal does just that! We’ve been trying for some time now to improve our current contest mechanics and features. Here’s what we’ve accomplished: we added the Quiz feature on Tweet Draw we improved our data collection forms we implemented fraud and fake participant filters for all our contests we organized a…

Super Bowl on Twitter: how does a brand win the game ?

Super Bowl sur Twitter : comment une marque s'est distinguée de ses concurrents ?

Super Bowl on Twitter Super Bowl is the perfect annual occasion for many brands to set themselves apart from their competitors and show off via an original (and very expensive: >$4,5M per 30 seconds) commercial ad, especially on Twitter. In fact, Super Bowl on Twitter is an event with endless upstream comments and live tweets…

Twitter Trends for 2016

Prédiction Twitter 2016

Now that 2015 comes to an end, it’s time to look back and see what this year meant for Twitter: stock market crash, difficulty in finding a CEO after Dick Costolo’s departure, the return of founder Jack Dorsey, improvements and updates on the platform! In short, we will not write a comparison with Facebook (see the note…

How to boost your e-commerce via Twitter?

Booster son e-commerce via Twitter

During the Sales period, PLDM by Palladium (a subsidiary of the famous shoe brand Palladium), was seeking a way to boost their e-commerce via Twitter. They managed to do so, by designing a campaign based on the most typical contest type on Twitter ! Chosen campaign : Retweet and Follow The most typical contest on Twitter :…

The 3 “P” to successfully manage your Twitter Contest

The 3 "P" to successfully manage your Twitter Contest

In you are a newbie on Twitter contest management, you will find here the ABCs to make your campaign a success. You already are an expert ? You can still find here some cool tips to reach a better ROI ! Here are the 3 words you have to keep in mind when doing a…

How To run a Bot-O-Reply on Like a Bird Apps ?

Why choose a Bot-O-Reply ? The Bot-O-Reply is the best way to deliver specific content to your community and to interact with your followers. You will be able to : generate conversation and stimulate engagement at less cost provide exclusive and dedicated content, such as visual materials or videos It’s the perfect campaign to interact with your…

How to run a picture contest on Like a Bird Apps ?

Why choose a picture contest? It’s the most efficient contest to improve engagement with the most efficient content on Twitter. Selfie contest or classic picture, it’s a good solution to maximize visibility by rewarding your community. Each participant has to collect RT on their tweet. The more they have RT, the more they have chance to win…

How to run a RT contest on Like a Bird Apps ?

Why choose a RT contest? It’s the most creative contest on Twitter : people have to create a sentence about a specific theme. Each participant has to collect RT on their tweet. The more RT they have , the more they have a chance to win and the more your brand is exposed on Twitter. The key thing here is that…

How To Run a Strip-Tweet on Like a Bird Apps

Why choosing a Strip-Tweet contest ? The Strip-Tweet is the best way to announce some coming news ! You will be revealing a picture representing your content ( new product, new team member, gifts, etc), step by step, as the number of tweets with the hashtag of your campaign grows. How does it work ? Well, it could not be simpler:…