Diesel Parfums wanted to create an engaging operation to announce the release of their new parfume « Loverdose RedKiss ».
Their communication agency decided to use a Twitter Poll Card, and to set up an « auto-reply » bot on top of this card.
A winner was drawn at the end of the operation, that win the perfume of his/her choice.
Chosen mechanic : Bot-O-Reply
Depending on participants’ choice on the poll card (4 different choices), @DieselParfums replied automatically, and suggested an action to be made or asked a question to the participants.
How did it work ?
Participants can vote with one of these four choices on the Twitter poll card :
Depending on the vote, a tweet is suggested :
Bot will answer automatically with a configured answer. For each tweet, mechanic has many answers to reduce its « bot effect » :
— Diesel Parfums (@Dieselparfums) 17 Avril 2015
Main benefit of the operation
To reduce the « bot effect », three answers by tweet can be picked (12 answers possibilities).
At the end, there were 1 400 participants and an engagement of 36% on « bot » answers.
The amazing Like a Bird features which helped this operation to be a success :
- Three different answers by each vote choice, randomly picked
No « bot effect » —> The participants want to test the bot several times to discover all the possible.
- Access to participant data
Get all the data you need from the platform:
– Vote distribution
– Draw winners in one click
– Get a pre-formatted Twitter Ads file to make audience-targetted campaigns easily
Want to try ?
To discover Like a Bird Apps and organise your own Bot-O-Reply, visit Like A Bird Apps!