Interact-to-Reveal: a Swiss knife!
What is an Interact-to-Reveal? This kind of marketing operation consists of several stages and allows to reveal one or more contents (tweet, visual, GIF or video), depending on the participation. The more participants, the faster the content is revealed! Each step has a participation threshold (set during the configuration of the operation). Once the participation threshold is…
Share your favorite Season with the Sims™ 4 Seasons
To celebrate the release of the latest expansion pack The Sims™ 4 Seasons on June 22nd 2018, a game contest was launched on the French account @LesSims. The contest gave a chance to one of the many fans to win an exclusive Seasons Kit including: The expansion pack “Seasons” The base game A picnic basket…
Dark Tweets: How to sponsor your marketing campaigns on Twitter, before their launch
A lot of you have been asking for it: it is now possible to sponsor your Like a Bird campaigns before their launch, thanks to our latest option Dark Tweet / Nullcast! Let’s take the example of a Follow & Retweet campaign to illustrate the procedure. We can imagine that the campaign will start on…
Optimize your Twitter campaigns: do you know about all of our features?
Like a Bird helps you to organize and manage your Twitter marketing campaigns and competitions thanks to our unique options and features! Available in our 11 types of campaigns, Like a Bird features were created to ensure the proper functioning of your operation before, during and after its launch. The Mandatory Follow If the option…
Harry Potter celebrates its 20th anniversary on Twitter!
From which Hogwarts house are you? From the 1st to the 5th February 2018, to celebrate the 20th birthday of Harry Potter (whose first book was released in 1998), the renowned french company Fnac (which sells cultural and high-tech products worldwide) gave the fans the opportunity of being attributed one of the 4 Hogwarts houses…
Put yourself in the shoes of a jockey with PMU on Twitter
Become the Arc’s horse race hero! 1 VIP pack and 3×2 tickets to win for the Qatar Prix de l’Arc de Triomphe #QPAT PMU is the largest betting operator in Europe that offers sports betting, including horse racing betting, and poker on its website. At the occasion of the Prix de l’Arc de Triomphe (a…
The advantages of a subscription to Like a Bird: let’s take the example of Fnac
CHRISTMAS GREAT GAME. One gift everyday + 1 surprise on December 26th. Let’s tweet! Every year, the renowned french company Fnac (which sells cultural and high-tech products worldwide) generously reward its community for Christmas by offering one gift everyday for a month, through a game contest. Since mid-2017, Fnac uses the Like a Bird platform…
How did EA reward the 300,000 followers of Battlefield 1
9 months after the Battlefield 1 worldwide official release on console and PC, the fan community keeps growing on social media, notably on the @BattlefieldEAFR Twitter account that recently reached 300,000 followers. To celebrate the news, Electronic Arts, the editor of Battlefield, wanted to reward its followers by launching a game contest on Twitter to give them a…
Follow & RT by Like a Bird: a must!
The Benefits of a Follow & RT The basic game contest to begin on Twitter The benefits of a Follow & RT are to gain visibility and to get more followers: You acclimate your community to game contests You ask them a small engagement “to start” You ensure your operation with maximum visibility and thus…
How to tease the new Honor smartphone launch on Twitter ?
The smartphone brand Honor had a big announcement to make to its customers in April: the arrival on the market of the Honor 8 Pro, the most powerful smartphone the brand has ever made. Until now, it was only available in China. The week before its arrival on the market, Honor’s social media team wanted to…