What is an Interact-to-Reveal?
This kind of marketing operation consists of several stages and allows to reveal one or more contents (tweet, visual, GIF or video), depending on the participation.
The more participants, the faster the content is revealed!
Each step has a participation threshold (set during the configuration of the operation). Once the participation threshold is reached, the bot will automatically send the tweet corresponding to the next step, and so on.
Therefore, there are two ways to configure an Interact-to-Reveal:
3 ways to participate (3 triggers):
- Tweet: @OrganizerTwitterAccount + #operation
The advantages of an Interact-to-Reveal
- High visibility
A participation made with a tweet gives more visibility to the operation’s hashtag.
A participation made with a RT gives more visibility to the operation’s tweets, and thus, to the organizer account.
- Automatic sending of the steps
The visual is automatically revealed, step by step, according to the participation threshold set.
- Easier configuration
If you would like to blur an image and to reveal it progressively, you only have to load the final image on the platform, then to define the number of steps and the kind of blur you would like to apply.
The platform automatically adapts your visual to the number of steps and the blur you chose. No creation is needed. This will save time for your teams!
It is also possible to measure the intensity of the blur, if this does not suit you.
- Operation preview
Once the operation is configured, you can preview it before its launch.
- Configuration and edition of the participation threshold
You can edit the participation threshold, even while the operation is running. This allows to accelerate / decelerate the chain of the steps, according to its success.
The various scenarios of an Interact-to-Reveal
- Different types of content can be revealed
1. Tweets or visuals
Slowly reveal text fragments / vIsuals, step by step.
Objective: to create a storytelling and to generate curiosity from tweeps that will want to know the outcome of the story.
Example with tweets :
Example with visuals:
You want to organize a treasure hunt? Upload a map that will zoom in / out, step by step, to allow participants to find the treasure.
Moreover, a rebus can be split into different steps to progressively reveal a story.
Furthermore, participants could also discover (step by step) an hidden visual with a RT, Like or by answering the questions with an hashtag for example.
Imagine an enigma, tell a story or reveal a new product thanks to videos.
Honor (Huawei’s smartphone brand) used this type of scenario (in 3 steps) to simulate the movement of a star coming closer to the Earth.
[CONCOURS] Follow @Honor_FR + RT pour aider notre étoile à rejoindre la Terre et tenter de gagner le #NewHonorSmartphone ! ? pic.twitter.com/lQhBMIZiiP
— HONOR France (@Honor_FR) April 3, 2017
- Mix different types of content
A few examples:
Visual / Video / GIF
Blurred visual / Video / Blurred visual
Want to try?
Do you want to have more information about this operation? Do you have a specific need but did not found anything to match it in our proposed operations? Don’t hesitate to contact us and to test our chatbot on Twitter and Messenger to find the best operation that will meet all your expectations.