To give the opportunity to its community to win 3 games The Sims 4 StrangerVille, The Sims launched a contest inspired by the scenario of the game : the objective was to decrypt the picture of a piece of evidence.
The scenario was perfectly adapted to the Interact-to-Reveal and allowed to immerse easiliy the community in the universe of the game.
The Interact-to-Reveal
This kind of operation allows to reveal one or more contents (tweets, visual, GIF, video) in many steps. A participation threshold is configured at each step and can be modified depending on the number of participants. The more participants, the quicker the content is revealed.
To learn more about it, discover our dedicated article.
To participate to the random draw, you only had to RT the steps of the game to progressively reveal the picture.
[CONCOURS] ? ALERTE GÉNÉRALE ! ?
Nous avons résolu le mystère de StrangerVille ! Mais les agents fédéraux essayent de crypter nos communications ?
RT ce tweet pour faire apparaître notre pièce à conviction et tenter de remporter 3 jeux #LS4StrangerVille ?#NOSPOIL pic.twitter.com/As8yuzDTJZ
— Les Sims (@LesSims) February 27, 2019
2 steps had been configured. They were automatically sent once the RT limit was reached.
▓▓▓▓▓▓▓▓▓▓▓░░░░ 75% ⚠
[CONCOURS] Le message est presque décrypté, continuez !
ΔŦŦ€ŇĐ€Ž. ŦØỮŦ Ň€ Ş€ ƤΔŞŞ€ ƤΔŞ ĆØΜΜ€ ƤŘéVỮ… ?
VITE ! RT ce tweet avant qu'il ne soit trop tard (pour vous…) ! 3 jeux #LS4StrangerVille à gagner ? pic.twitter.com/VnB8KQTbcM
— Les Sims (@LesSims) February 28, 2019
The piece of evidence was then revealed at the final step. 3 participants had then been drawn directly on the platform, among the 1,500 participants.
▓▓▓▓▓▓▓▓▓▓▓▓▓▓▓ 100% ✅
[CONCOURS] Pièce à conviction reçue ! Tout ça ne présage rien de bon… RDV dès à présent à StrangerVille pour percer ce mystère ?
Réservez votre billet ➡ https://t.co/JVyMHdOepp
Μ€ŘĆƗ à ŦØỮ(Ŧ€)Ş Đ'ΔVØƗŘ ƤΔŘŦƗĆƗƤé ! #LS4StrangerVille pic.twitter.com/Loae4LLLiN
— Les Sims (@LesSims) February 28, 2019
The operation advantages
- High visibility of the operation thanks to the participation by RT.
- Steps are sent automatically once the participation thresholds were reached
- No creation is needed, the visual adapts automatically to the number of steps and to the kind of blurring
Results
- Over 1,500 participants
- Almost 2,000 received RT
- Simplified configuration
Want to try?
Do you want to have more information about this operation? Do you have a specific need but did not found anything to match it in our proposed operations? Don’t hesitate to contact us and to test our chatbot on Twitter and Messenger to find the best operation that will meet all your expectations.