On the occasion of this year’s Australian Open, CanalSat wanted to run an engaging contest on the @CanalsatSport account community via the On The Line agency (@OTL_Agency). The idea: be Novak Djokovic or Rafael Nadal during a tennis point via a Video Game on Twitter!
The participants that won the point could participate afterwards in a prize draw where they could win tennis equipment.
Video Game on Twitter, how it works:
Once the contest was announced on the @CanalsatSport account:
Prenez part au #DuelDeLégende #AusOpen 2012 et gagnez des équipements tennis ! Répondez avec #Nadal ou #Djoko !https://t.co/YP7hedrSjW
— Votre Idée du Sport (@CanalsatSport) January 22, 2016
The participants had to choose the way in which they wanted to continue the exchange, step by step, via an “action” hashtag:
And at each step, they would receive a video corresponding to their action, extracted from the 2012 Djokovic / Nadal final!
According to each participant’s choice and luck, they could win the point:
@JulieS Et BIM ! Nadal est aux pâquerettes. Bravo, vous participez à notre tirage au sort ! https://t.co/3wU0BpEcr6
— Votre Idée du Sport (@CanalsatSport) January 22, 2016
Or lose it…:
@nielsendixon Temporiser contre Novak, vous y croyiez sérieusement ? Retentez votre chance ! https://t.co/95zv0V95Xg
— Votre Idée du Sport (@CanalsatSport) January 22, 2016
You can find an example of full participation in this Twitter video game by following this link:https://twitter.com/bpessiot/status/693407495532998656
The key to success
- Good preparation: each scenario should be clearly prepared in advance to avoid anything falling through the net.
- Add a random layer: at each step, several videos were defined allowing participants to finish the point in different ways: a participant that won could try again with the same hits, but the result was hardly the same!
- Real videos embedded into Twitter’s native player (-> autoplay), extracted from a famous match can make participants relive epic points, up to 25 seconds of exchange!
- Only one hashtag to pass each step, without having to repeat the contest hashtag
Like a Bird enjoyed working with the creative and organized On The Line teams in order to provide them with the “engine” of the Video Game mechanics on Twitter:
- Development of Bot based on the current Like a Bird Bot-O-Reply option,
- Statistics on the participations and the list of participants for the draw, by removing fake participations via our recognition algorithms.
This is a very nice example of specific development to meet our clients’ needs based on our existing mechanics!
Results
- + 30% new followers,
- 1,5 participation per participant
- 90% retention rate (players that began the game and finished it)
Want to give it a try?
What do you think about this? Do you have a particular need but you’re not happy with the public Twitter contests mechanics of Like A Bird ? Contact us!
We are always ready to adapt our current game mechanics to your specific needs and keep the competition behind us!