Why choose a picture contest?
It's the most efficient contest to improve engagement with the most efficient content on Twitter. Selfie contest or classic picture, it's a good solution to maximize visibility by rewarding your community.
Each participant has to collect RT on their tweet. The more they have RT, the more they have chance to win and the more your brand is exposed on Twitter.
Moreover, you have the possibility to enable Instagram as another channel for your contest, and use the same hashtag. You will see the participants ranked by the number of Like they receive on their post.
How does it work ?
Well, it could not be simpler:
You log in your Like a Bird Apps dashboard and click on the "Create this contest" button :
You now only have to configure your campaign from the dashboard:
- Announcement tweet,
- Starting date and hour,
- Reminder tweets
- Mandatory follow
- Picture presence control
- Instagram activation
And then it starts :
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Each participant has to tweet with a picture and mention your @account and the campaign hashtag.
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During the contest, you will see all the picture ranked by the number of RT on your "Results" page (refreshed every 15 min)
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Cool tip from the Like a Bird Apps team: if you want to be sure to reach the maximum audience, don't hesitate to send at least two reminder tweets per day during the first and last days of the operation, and to plan at least one reminder tweet per day during the rest of the operation.
How does Like a Bird Apps help me?
First of all, the tool is able to test if a picture was posted in the tweet and can send a tweet to warn the participant.
@LKBParticipant3 Oops, it seems you forgot to include a picture to your tweet 😉
— Like a Bird org (@LikeaBirdOrg) August 21, 2015
In addition, our tool helps you ensure that the participants become followers if they aren't already. We send a customizable tweet to your absent minded participants to remind them to become followers, if they forget to, and only if you enabled this feature :
@LKBParticipant2 Don't forget to follow us to enter the contest !
— Like a Bird org (@LikeaBirdOrg) August 20, 2015
Like a Bird Apps gives you access to the detailed statistics of your campaign as well:
On top of that, you can download raw data of your participants and participations, and also use a "Twitter Ads" pre-formatted csv file, that you will just have to upload on the Twitter Ads platform to create a tailor-made audience.
Like a Bird Apps opens up new possibilities !
With our data collect features, you are able to obtain some data about your participants : mail address or mobile phone for example.
You have two options here:
1 . Collect address and other data from winner :
By using Like a Bird Apps, you have the possibility to send a DM to all your winners in one click on the "Results" tab:
And to be sure you collect all the required information, you can redirect your winners to our secured online form :
And then collect every contact details of your winners and send them their rewards.
N.B.: This "DM" option could be a good way to send a message of thanks to all your participants, or send a promotional code or consolation prizes.
2 . Collect contact details from your participants (including email!)
To maximise data collection, Like a Bird Apps, offers your the opportunity to retrieve data from your participants thanks to the "Second Chance" option, by giving the possibility to your participants to multiply their chances to win by giving you their contact details.
Activate the "data collect" pack, and choose whether you want to contact participants by DM or Tweet, and customize your message (the link to the form will be automatically added at the end of the message).
Once your contest starts, each one of the participants will receive the link to the form, just after they participate:
In a Tweet:
@LKBparticipant2 Thanks for participating ! To get another chance to win, please give us your contact details here : http://t.co/tej76j4GRN
— Like a Bird org (@LikeaBirdOrg) August 21, 2015
In a DM:
And you can retrieve these informations directly from the "Results" page.
Okay.. Now you seem ready to run your first campaign ! If you have any question, or need any other information, don't hesitate:
- Check our Case studies to see how you can efficiently use this campaign with regards to your goals,
- Contact us via the online chat, this what it's meant for !
- Send us an email at contact@likeabirdapps.com, we are always pleased to receive mails from our users (who isn't?)
Good luck !