Case Studies

See some of our use cases.

For the 20th anniversary of Harry Potter, Fnac gave the fans the opportunity to be assigned to one of the four houses of Hogwarts.

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Main Benefits

A fun operation that generated curiosity from fans.

Key results

  • Over 1.5 million views
  • Over 18.000 participants
  • 86% of qualified participants
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Become a jockey for a horse race on Twitter with PMU Hippique #QPAT

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Main Benefits

High quality onboard videos

Key results

  • In average, a participant played twice
  • More than 60% of the participant that were not followers, became one thanks to the Ask Follow option
  • 6,6% engagement rate
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Each year, Fnac rewards its community for Christmas by offering them one gift everyday through several/various marketing campaigns during the month of December. This year, the group chose to use the Like a Bird platform to manage this big campaign.

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Main Benefits

Manage easily 23 marketing campaigns thanks to Like a Bird

Key results

  • Over 1, 5 millions of non sponsored impressions
  • Over 46,000 participants on this campaign
  • An average of 9% of engagement rate
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Nine month after the worldwide launch of Battlefield 1 on console and PC, social network community keep growing such as @BattlefieldEAFR who just reach 300 000 followers.

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Main Benefits

High visibility of the activation thanks to the RT’s of each steps

Key results

  • More than 3 600 RT
  • More than 1 900 participants
  • More than 1 300 followers won
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Discover how the Woop Gang used their community’s engagement to get more than 4 000 RTs in 4 hours !

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Main Benefits

An amazing engagement !

Key results

  • Over 4 000 retweets
  • 1 450 participants
  • + more than 100 k Twitter accounts exposed
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During the Australian Open l’Open d’Australie, CanalSat (the biggest French cable network), with thei social media agency  On The Line (@OTL_Agency), offered the possibility to the @CanalsatSport twitter account community to play a Tennis point between Novak Djokovic and Rafael Nadal on Twitter !

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Main Benefits

A huge visibility and an amazing engagement on the campaign !

Key results

  • Number of followers increased by 30%,
  • 1,5 participation per participant
  • Retention rate : 90 %
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Discover how, by using the most classical contest type on Twitter, PLDM by Palladium managed to boost their trafic and their sales on their e-commerce platform ?

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Main Benefits

Customer loyalty and sales

Key results

  • 649 participants
  • Number of followers increased by 22 %
  • Unbeatable ROI
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Figure how the Electronic Sports World Cup (ESWC) managed to make its community vote to invite two E sports teams, and manage to be in Trending Topics during 48 hours.

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Main Benefits

Visibility and community engagement

Key results

  • Audience : 7M Twitter accounts
  • 10 000 votes
  • In Trending Topic for 48 hrs
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Discover how congratulating Thierry Henry for his career revealed the gift RedBull was going to offer to RedBull community

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Main Benefits

High engagement rate

Key results

  • Reach: 1,25M Twitter accounts
  • 1 400 participants
  • 1 200 new followers
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Discover how, Diesel Parfums, by using a bot, managed to reach 36 % engagement rate.

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Main Benefits

Twelve different replies defined -> no « bot effect »

Key results

  • 1 400 participants
  • Engagement rate : 36% on the tweets sent by the platform
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