Category Archives: EN

Quiz on Twitter : Air France let you discover Glasgow !

Quiz sur Twitter

Air France wanted to promote the town of Glasgow through an engaging campaign on their Twitter account @AirFranceFr. To do so, the team from Social Media chose to create a quiz on Twitter with 5 steps. Each step would ask questions linked to Glasgow to allow the participants to collect clues to solve the final enigma. The…

Don’t ask your tweeps to Retweet anymore, tell them to Like !

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Introducing something new in our marketing campaigns! You will now be able to ask your community to simply Like the post of your campaign to receive an automatic response or a notification at a pre-defined date! How? Thanks to the Like on two of our operations : the Bot-o-Reply and the Interact-to-Notif! The Bot-o-Reply As a…

Huawei announces the release of the Mate 20 Pro on Twitter!

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To commnunicate on the release of its new smartphone, Huawei chose to rely on its Twitter community to engage them, a few days before the official release. The company focused on the sales order stage to launch the operation, in order to increase the number of smartphone orders. The Interact-to-Notif To meet its objectives, the…

Interact-to-Reveal: a Swiss knife!

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What is an Interact-to-Reveal? This kind of marketing operation consists of several stages and allows to reveal one or more contents (tweet, visual, GIF or video), depending on the participation.  The more participants, the faster the content is revealed! Each step has a participation threshold (set during the configuration of the operation). Once the participation threshold is…

Share your favorite Season with the Sims™ 4 Seasons

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To celebrate the release of the latest expansion pack The Sims™ 4 Seasons on June 22nd 2018, a game contest was launched on the French account @LesSims. The contest gave a chance to one of the many fans to win an exclusive Seasons Kit including: The expansion pack “Seasons” The base game A picnic basket…

Dark Tweets: How to sponsor your marketing campaigns on Twitter, before their launch

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A lot of you have been asking for it: it is now possible to sponsor your Like a Bird campaigns before their launch, thanks to our latest option Dark Tweet / Nullcast! Let’s take the example of a Follow & Retweet campaign to illustrate the procedure. We can imagine that the campaign will start on…

Optimize your Twitter campaigns: do you know about all of our features?

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Like a Bird helps you to organize and manage your Twitter marketing campaigns and competitions thanks to our unique options and features! Available in our 11 types of campaigns, Like a Bird features were created to ensure the proper functioning of your operation before, during and after its launch. The Mandatory Follow   If the option…

Harry Potter celebrates its 20th anniversary on Twitter!

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From which Hogwarts house are you? From the 1st to the 5th February 2018, to celebrate the 20th birthday of Harry Potter (whose first book was released in 1998), the renowned french company Fnac (which sells cultural and high-tech products worldwide) gave the fans the opportunity of being attributed one of the 4 Hogwarts houses…

Put yourself in the shoes of a jockey with PMU on Twitter

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Become the Arc’s horse race hero! 1 VIP pack and 3×2 tickets to win for the Qatar Prix de l’Arc de Triomphe #QPAT PMU is the largest betting operator in Europe that offers sports betting, including horse racing betting, and poker on its website.  At the occasion of the Prix de l’Arc de Triomphe (a…

The advantages of a subscription to Like a Bird: let’s take the example of Fnac

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CHRISTMAS GREAT GAME. One gift everyday + 1 surprise on December 26th. Let’s tweet! Every year, the renowned french company Fnac (which sells cultural and high-tech products worldwide) generously reward its community for Christmas by offering one gift everyday for a month, through a game contest. Since mid-2017, Fnac uses the Like a Bird platform…