To commnunicate on the release of its new smartphone, Huawei chose to rely on its Twitter community to engage them, a few days before the official release.
The company focused on the sales order stage to launch the operation, in order to increase the number of smartphone orders.
The Interact-to-Notif
To meet its objectives, the Interact-to-Notif appeared as the best type of operation for the brand. To participate, you only had to subscribe to the alert to receive the release notification on the D-Day.
On the 16th of October 2018, the account Huawei Mobile France announced both the release of the Huawei Mate 20 Pro smartphone and the participation conditions to the operation.
By not specifying the release date of the smartphone in its announcement tweet, the brand was able to raise the curiosity of its community while creating a feeling of closeness and exclusivity with its customers.
En 2018, un simple RT sur ce tweet vous permettra d'être notifié de la sortie du #HuaweiMate20Pro. Vous pourrez tranquillement passer en 3018 quand vous l'aurez en main. pic.twitter.com/w0hNdrZ3th
— Huawei Mobile France (@huaweimobilefr) October 16, 2018
In 2018, a simple RT on this tweet will allow you to be notified of the release of the #HuaweiMate20Pro. You will be able to quietly pass to 3018 when you will have it in your hands.
To participate, twittos could not only RT the announcement tweet, but also tweet with #HuaweiMate20Pro and the account's mention @HuaweiMobileFr or even to like the announcement tweet. Therefore, 3 forms of engagement were proposed to subscribe to the alert, which allowed to best adapt to each of the participants.
On the 2nd of November 2018, the day of the smartphone release, participants received the notification along with a link redirecting them to the Huawei's website to order the smartphone.
The #HuaweiMate20Pro is officialy available ? you can find it here : po.st/bnCLFn !!!
For the last step, the brand ensured the engagement of its community by simplifying the order process.
To buy online, select an online store.
The operation advantages
- Closeness with the brand and customer loyalty thanks to the notifications sent exclusively to the participants
- Increase of the trafic on Huawei's website and of the sales of the smartphone thanks to the link integrated in the notification
- 3 types of engagement proposed, allowing to adapt to any participant
Pierre Ambrosini’s Testimony - Traffic & Digital Campaign Manager at Huawei
"The operation with Like a Bird went really well. The follow-up has been highly qualitative and we are satisfied with the results.
The plateform is easy to use and intuitive. We were able to configure the operation without any problem.
The operation generated over 1,000 participations and over 2,000 engagements."
Want to try?
Do you want to have more information about this operation? Do you have a specific need but did not found anything to match it in our proposed operations ? Don’t hesitate to contact us and to test our chatbot on Twitter and Messenger to find the best operation that will meet all your expectations.