Super Bowl on Twitter: how does a brand win the game ?

Super Bowl on Twitter Super Bowl is the perfect annual occasion for many brands to set themselves apart from their competitors and show off via an original (and very expensive: >$4,5M per 30 seconds) commercial ad, especially on Twitter. In fact, Super Bowl on Twitter is an event with endless upstream comments and live tweets…

Twitter Trends for 2016

Now that 2015 comes to an end, it’s time to look back and see what this year meant for Twitter: stock market crash, difficulty in finding a CEO after Dick Costolo’s departure, the return of founder Jack Dorsey, improvements and updates on the platform! In short, we will not write a comparison with Facebook (see the note…

The 3 “P” to successfully manage your Twitter Contest

In you are a newbie on Twitter contest management, you will find here the ABCs to make your campaign a success. You already are an expert ? You can still find here some cool tips to reach a better ROI ! Here are the 3 words you have to keep in mind when doing a…