How to run a Tweet Draw on Like a Bird Apps ?

Why choose a Tweet Draw ?

Tweet Draw allows you to draw some winner(s) among all the participants who tweeted with your campaign hashtag and your account mention. It's the perfect campaign to make your followers react on a specific topic:

  • You can run a viral marketing campaign by picking a very popular topic,
  • Winner(s) is / are drawn among all the participations, with a more engaging contest mechanic than a classic Retweet and Follow, as participants have to send a tweet instead of retweeting a predefined tweet.
  • And still, as it's easy to enter the contest, you can benefit from an important recruitment thanks to your campaign.

Moreover, it's a perfect type of contest if you want your followers to get more engaged and start be used to interact with your brand..

How does it work ?

Well, it could not be simpler:

You log in your  Like a Bird Apps dashboard and click on the "Create this contest" button :

Tweet draw

You now only have to configure your campaign from the setup form:

  • Campaign hashtag,
  • Announcement tweet,
  • Starting date and hour,
  • Reminder tweets

Participation rules:

  • Participants can participate as many times as they want,
  • They're only counted once for the final draw,
  • It's up to you to decide whether you want to set the follow mandatory or not.

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And then... let's go !

Each participant has to tweet with your account mention and the campaign hashtag

https://twitter.com/LKBParticipant1/status/634694770095427585

To ensure the success of your campaing, you can directly set up "reminder tweets" from the platform.

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Cool tip from the Like a Bird Apps team: if you want to be sure to reach the maximum audience, don't hesitate to send at least two reminder tweets per day during the first and last days of the campaign, and to plan at least one reminder tweet per day during the rest of the campaign.

How does Like a Bird Apps help me?

Our tool helps you ensure that the participants become followers if they aren't already. We send a customizable tweet to your absent minded participants to  remind them to become followers, if they forget to, and only if you enabled this feature :

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Like a Bird Apps checks every participation and every participant to figure whether they fit with the participation rules, and gives you access to the detailed statistics of your campaign as well:

Screen Shot 2015-08-19 at 17.25.58

On top of that, you can download raw data of your participants and participations, and also use a "Twitter Ads" pre-formatted csv file, that you will just have to upload on the Twitter Ads platform to create a tailor-made audience.

Like a Bird Apps opens up new possibilities !

You may be about to start a campaign which will lead you to an amazing engagement rate and a tremendous recruitment, but what about collecting some qualified leads in the meantime ?

Yes, on Twitter, it could be hard to get qualified leads and retrieve information and contact details from your followers but, not with Like a Bird Apps !

You have two options here:

  1 . Multi-winners contest:

By using Like a Bird Apps, you have the possibility to draw as many winners as you want, and to DM them in one click on the "Results" tab:

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How to set your Winner DM up from the "Results" page
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Winner DM example

And to be sure you collect all the required information, you can redirect your winners to our secured online form :

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And then collect every contact details of your winners.

The cool tips from the Like a Bird Apps team: This "DM" option could be a good way to send a message of thanks to all your participants, or send a promotional  code or consolation prizes, if you don't need to collect data.

                2 . Collect contact details from your participants (including email!)

To maximize data collection, Like a Bird Apps,  offers you the opportunity to retrieve data from your participants thanks to the "Second Chance" option, by giving the possibility to your participants to multiply their chances to win by giving you their contact details:

Activate the "data collect" pack, and choose whether you want to contact participants by DM or Tweet, and customize your message (the link to the form will be automatically added at the end of the message):

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Once your contest starts, each one of the participants will receive this message, just after they participate:

In a tweet :

In a DM :

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And you can retrieve these informations directly from the "Results" page.

Okay.. Now you seem ready to run your first campaign ! If you have any question, or need any other information, don't hesitate:

- Take a look at our  Case Studies to see how you can efficiently use this campaign with regards to your goals,

- Contact us via the online chat, this what it's meant for !

- Send us an email at contact@likeabirdapps.com, we are always pleased to receive mails from our users (who isn't?).

Good luck !