Case Studies

See some of our use cases.

To promote the new Toulon – Sicile line of Corsica Ferries, the LMWR agency got inspired by the movie The Godfather to take the participants in an original and interactive game on Twitter.

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Main Benefits

An access to view the hashtag popularity distribution in real time and share the trends with your followers

Key results

  • Almost 1,300 participants
  • 10 million impressions
  • 5,000 interactions
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To reward the community of the game Unravel Two, Electronic Arts gave them the opportunity to win a unique piece of art and 5 Unravel Two codes.

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Main Benefits

Virality of the operation thanks to the immediacy of the automatic answers.

Key results

  • Almost 120,000 impressions
  • Over 76% converted followers
  • Engaging campaign
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To offer the game The Sims 4 StrangerVille to 3 of the sims fans, The Sims launched a game contest inspired by the game

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Main Benefits

The steps were sent automatically once the participation thresholds were reached

Key results

  • Over 1,500 participants
  • Almost 2,000 RT
  • Simplified configuration
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The well-known video game League of Legends proposed to its fans to know which character from the K-Pop group K/DA they were thanks to a personnality test.

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Main Benefits

The StoryPly in the form of a personnality test made the operation more fun and original

Key results

  • Customized operation
  • Simplified participation
  • Almost 2,000 participants
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Air France souhaitait promouvoir la ville de Glasgow via une campagne engageante sur leur compte Twitter @AirFranceFrPour cela, l’équipe Social Media a choisit de faire un quiz sur Twitter se déroulant en 5 étapes.

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Main Benefits

L’intégration de Conversational Cards dans le quiz, rendant l’expérience utilisateur plus fluide.

Key results

  • Plus de 2 millions d’impressions
  • Près de 1 450 participants
  • Plus de 280 followers gagnés
  • Un engagement fort
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For the 20th anniversary of Harry Potter, Fnac gave the fans the opportunity to be assigned to one of the four houses of Hogwarts.

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Main Benefits

A fun operation that generated curiosity from fans.

Key results

  • Over 1.5 million views
  • Over 18.000 participants
  • 86% of qualified participants
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Become a jockey for a horse race on Twitter with PMU Hippique #QPAT

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Main Benefits

High quality onboard videos

Key results

  • In average, a participant played twice
  • More than 60% of the participant that were not followers, became one thanks to the Ask Follow option
  • 6,6% engagement rate
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Each year, Fnac rewards its community for Christmas by offering them one gift everyday through several/various marketing campaigns during the month of December. This year, the group chose to use the Like a Bird platform to manage this big campaign.

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Main Benefits

Manage easily 23 marketing campaigns thanks to Like a Bird

Key results

  • Over 1, 5 millions of non sponsored impressions
  • Over 46,000 participants on this campaign
  • An average of 9% of engagement rate
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Nine month after the worldwide launch of Battlefield 1 on console and PC, social network community keep growing such as @BattlefieldEAFR who just reach 300 000 followers.

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Main Benefits

High visibility of the activation thanks to the RT’s of each steps

Key results

  • More than 3 600 RT
  • More than 1 900 participants
  • More than 1 300 followers won
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Discover how the Woop Gang used their community’s engagement to get more than 4 000 RTs in 4 hours !

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Main Benefits

An amazing engagement !

Key results

  • Over 4 000 retweets
  • 1 450 participants
  • + more than 100 k Twitter accounts exposed
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