Blog #TeamBirdy

How to run a picture contest on Like a Bird Apps ?

Why choose a picture contest? It’s the most efficient contest to improve engagement with the most efficient content on Twitter. Selfie contest or classic picture, it’s a good solution to maximize visibility by rewarding your community. Each participant has to collect RT on their tweet. The more they have RT, the more they have chance to win…

How to run a RT contest on Like a Bird Apps ?

Why choose a RT contest? It’s the most creative contest on Twitter : people have to create a sentence about a specific theme. Each participant has to collect RT on their tweet. The more RT they have , the more they have a chance to win and the more your brand is exposed on Twitter. The key thing here is that…

How To Run a Strip-Tweet on Like a Bird Apps

Why choosing a Strip-Tweet contest ? The Strip-Tweet is the best way to announce some coming news ! You will be revealing a picture representing your content ( new product, new team member, gifts, etc), step by step, as the number of tweets with the hashtag of your campaign grows. How does it work ? Well, it could not be simpler:…

How to run an Instant Win contest with Like a Bird Apps ?

Why choose an Instant Win ? Instant Win is an amazing operation to: Keep your participants engaged along the whole operation, Make your operation go viral thanks to the instant reply, Recruit new followers efficiently. The pre-requisit of this operation is to have an important number of gifts to been offered to your participants. The value…

How to run a Tweet Draw on Like a Bird Apps ?

Why choose a Tweet Draw ? Tweet Draw allows you to draw some winner(s) among all the participants who tweeted with your campaign hashtag and your account mention. It’s the perfect campaign to make your followers react on a specific topic: You can run a viral marketing campaign by picking a very popular topic, Winner(s) is / are drawn among all…

How to run a vote or a poll with Like a Bird Apps ?

Why choose a Vote/Poll operation ? To get an interesting feedback from your followers about a specific topic: products/ packaging / favorite song, actor, player, etc.: You make your community react, You strongly engage your followers around your brand / product, You benefit from feedbacks directly from your current/potentiel customers. How does it work ? Well, it…

How to run a Retweet & Follow contest with Like a Bird Apps ?

Why choose a Retweet & Follow ? It’s the most efficient contest to ensure visibility and recruitment on Twitter. Moreover, it’s the best kind of contest to start making your community used to this kind of campaigns, and to start running contests on your account: You ask for a “soft” engaging action, You benefit from a maximum visibility, and,…

How the E sports fans managed to send their favorite teams to the Electronic Sports World Cup

How the E sports fans managed to send their favorite teams to the Electronic Sports World Cup

To prepare the Call of Duty Championship, hosted in Paris by the ESWC (Electronic Sports World Cup), the staff wanted to organise a vote to let electronic sports fan decide which teams (one French and one US) deserved to be invited to the event without going through the qualification phase. The chosen teams were automatically…

@RedBullFrance let its followers reveal the prize by congratulating Thierry Henry!

Case Studies

To celebrate Thierry Henry’s retirement, RedBull wanted to ask its community to send a tweet to celebrate Henry’s career or to tweet their best memories about him. A winner was drawn at the end of the contest among all the participant who had tweeted to win a jersey dedicated by Thierry Henry. Chosen mechanic :…

Discover how @DieselParfums maximized the engagement rate of their campaign with a smart bot!

Discover how @DieselParfums maximized the engagement rate of their campaign with a smart bot!

Diesel Parfums wanted to create an engaging operation to announce the release of their new parfume « Loverdose RedKiss ». Their communication agency decided to use a Twitter Poll Card, and to set up an « auto-reply » bot on top of this card. A winner was drawn at the end of the operation, that…